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The best moves in this month's Q&As didn't require a renovation budget or a new hire. They required a different way of looking at what was already there. A quiet corner. A turndown ritual. A restaurant that locals actually want to visit. Spend five minutes catching up on our best sends from the past month.
— Bianca Prieto, editor
Dead lobby space is a revenue line you haven't opened yet
Helen Knight, Founder, ALCOVE
Knight built ALCOVE after noticing that high-end hotels had a consistent gap: beautiful common spaces with nowhere private to take a call. Her solution turns unused lobby square footage into rentable pods that require no housekeeping turn, no added staff and no upfront cost to the hotel. More than 55% of users come back, and many are locals who weren't hotel guests to begin with, which means they end up spending on F&B while they're there.
Invisible service isn't magic. It's preparation.
Sean Murphy, general manager, The Bower Coronado
At The Bower, a 39-room property in Coronado, Calif., check-in happens in the living room over a glass of rosé, with no front desk in sight. Murphy's team knows who's arriving before they walk through the door, using a backend system that tracks preferences, cues and stay context so staff can skip the transactional layer entirely. At this scale, every interaction is personal. The energy guests feel isn't an accident. It's the result of being deeply prepared.
More to read
You don't need a spa to sell wellness. A signature aromatherapy turndown can justify a room tier priced 15 to 20 percent above standard ADR. → The Wellness Strategy Every Indie Hotel Can Afford
Your F&B program's best barometer? Whether you're busy on a Wednesday. → Hotel F&B Isn't an Amenity, It's Strategy
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