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There’s an art to making moments feel better than they should. Hospitality has always known it: a well-played pause can be part of the magic, the right colors turn four walls into a story and even those few idle minutes spent scrolling may be doing more good than we give them credit for. This week, we’re exploring the science and subtle cues behind experiences that stick.

And in your inbox tomorrow: A Mint Pillow Q&A with Kassandra McLaren, head of North America for Monty Reviews, who talks to us about the power of real-time guest feedback.

QUICK CLICKS

If loyalty is the new currency, this deal is a tidy exchange. By bringing 16 Palisociety properties into the Marriott fold, the hotel giant gains more than 1,000 rooms—its largest-ever Design Hotels portfolio addition—with zero capital outlay required.

The Canary in the (guest) coalmine. Curator Hotel & Resort Collection has tapped Canary Technologies as a preferred partner, giving its independent hotels access to AI-powered messaging, mobile check-in, digital payment authorizations and upsell features that offer more revenue opportunities and a lot fewer routine interruptions. 

Sublime synchronicity. Duetto and Triptease have teamed up to let occupancy forecasts trigger marketing actions automatically, closing the gap between “we need rooms” and “we’re doing something about it.”

Sweet spot. Brands are making popsicles the new “it” accessory, so hoteliers—take note. From welcome treats to a celebratory rooftop frosé, there’s plenty of room to turn a few dollars’ worth of frozen nostalgia into something guests can’t resist photographing first and eating second.

Game on. The click-clack of mahjong tiles goes surprisingly well with spritzes, small bites and a little friendly trash talk. Hotels everywhere are leaning into the craze with programming that transforms a simple game night into a recurring social ritual. 

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SPACE & DESIGN

The Hewing Hotel lobby. (Courtesy)

Palette with a point of view

Design-forward hotels like the Hewing Hotel in Minneapolis are leaning into a simple idea: color can do the storytelling for you. “Local color” anchors a space and turns paint, texture and tone into a narrative layer. The Sherwin-Williams palette borrows from industry and landscape to anchor the 19th-century Minneapolis farm implement warehouse turned trendy boutique hotel.

Why it matters: When color choices connect to context, any space will feel considered and complete. At The Hewing, project design lead Ann Fritz, managing principal at Minneapolis-based Elness Swenson Graham Architects (ESG), sought to balance historic elements like wood beams, ceilings and floors with clean neutrals and cooler shades. Named to the National Register of Historic Places, preservation restrictions of the building dictated restraint, but within those lines, the color emerges beautifully. (STIR)

TECHNOLOGY

AI is in everything everywhere all at once 

The big takeaway from HITEC last week is that an honest assessment of hospitality’s tech future requires holding two opposing feelings at once. It’s entirely possible (and probable) to be thrilled by new back-office efficiencies while feeling genuinely uneasy about the massive structural, cognitive and environmental unknowns of where AI technology lands.

Why it matters: The consensus emerging from the panelists is that the ultimate bottleneck to success comes down to the cleanliness and connectivity of property data.

Other considerations from the conference: 
Focus on back-end ROI: Ignore the high-level distribution drama and deploy AI automation where it counts right now—plugging back-office leaks, logging assets, capturing missed reservation calls.
Watch the new booking gatekeepers: Track your customer acquisition costs closely as travelers begin booking inside conversational interfaces; tech providers still haven't settled who collects the financial “toll” when transactions happen entirely within an AI layer.
Leverage the tech tension: Use the current industry uncertainty to keep your property disciplined; capitalize on immediate, low-risk administrative time-savers today while maintaining a healthy skepticism toward long-term software dependencies. (Hospitality Net)

GUEST EXPERIENCE

"Some of the most important moments happen in between. The wait to check in. The wait for a table. The wait for luggage. The wait for room service. The wait for a problem to be resolved."

SCOTT EDDY, GAIN Advisors

The waiting game

Last week, we looked at the spaces in between spaces. This week, we’re lingering on the moments in between moments and the outsized role they play in shaping a stay. Scott Eddy, GAIN Advisors’ director of hospitality storytelling & brand strategy, believes one of hospitality’s most underestimated challenges is the psychology of waiting.

Why it matters: Every hotel has hiccups; what guests remember is how those hiccups felt. A 10-minute delay without explanation can feel endless, while the same delay paired with a thoughtful update feels manageable. “The experience isn't defined only by what happens,” says Eddy. “It's also defined by how long it feels like it's happening.” With a little proactive communication, those unavoidable moments become opportunities to build trust instead of frustration. (Scott Eddy on LinkedIn)

PEOPLE & STAFF

The 47-second attention span (yours and mine)

We love to blame incoming notifications for shattering our concentration, but the data points to a funny little truth: we actually interrupt ourselves a striking 49% of the time just out of a subconscious craving for social connection. All that reflexive screen-hopping has fundamentally reshaped our habits, shrinking the average attention span on a single screen down to a mere 47 seconds.

Why it matters: Research by Dr. Gloria Mark reveals that every single time we switch tasks, our minds undergo the cognitive equivalent of scrubbing a whiteboard completely clean and starting from scratch. Trying to force perfect, uninterrupted focus completely drains our internal batteries, but the psychological data shows that low-effort, mindless tasks—like a few minutes of casual scrolling—are actually brilliant tools for replenishing overspent mental resources. (ReThinking with Adam Grant

POLL

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Mint Pillow is curated and written by Jennifer Glatt and edited by Bianca Prieto.

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