‘Sustainability isn’t one-size-fits-all'

As founder and president of Greenluxe, sustainable hospitality consultant Amy Wald helps hotels thrive without trashing the Earth. She has a knack for turning eco-challenges into stylish, planet-friendly wins, blending green practices with smart business sense. Here, she shares how environmentally conscious touches actually improve the guest experience, what “green” means on the operational front and more. 

A version of this story first appeared in the Mint Pillow newsletter. To get it in your inbox, sign up for free by clicking here.

By Jennifer Glatt | Mint Pillow

As founder and president of Greenluxe, sustainable hospitality consultant Amy Wald helps hotels thrive without trashing the Earth. She has a knack for turning eco-challenges into stylish, planet-friendly wins, blending green practices with smart business sense. Here, she shares how environmentally conscious touches actually improve the guest experience, what “green” means on the operational front and more.

What’s one small change that can make a big sustainability impact in hotel operations?

Diverting food waste from landfill is hands-down one of the most impactful things a hotel can do. It cuts costs—food waste is 80–90% water, so hauling fees drop fast. It slashes methane emissions. And maybe most importantly, it’s visible. Staff see it happening and often take part, which builds trust and engagement.

How can hotel leaders get their whole team on board with sustainability?

Honestly? Just ask them. Invite employees to share what they value and what they think could make a difference. You’ll quickly spot the people who are eager to lead. From there, build a green team. You’d be amazed how energized staff get when they feel heard and can help shape change.

When a hotel says it’s "green," what should that really mean from an  operations perspective?

There are levels to “green,” but the most credible path is third-party certification—whether for operations, the building itself, or both. It’s not one-size-fits-all, but it is how you avoid greenwashing and ensure your efforts are verifiable. Bonus: Google and Booking.com now require it to market [your property] as sustainable.

What’s the best way to get guests involved in sustainability without being pushy?

It depends on your guest. Geography, income level and travel style all shape what they care about. So ask. Add a question to your departure survey, run a poll on social media or offer a small incentive for insights at check-in. It’s about understanding their values, then aligning with them.

What eco-friendly touches actually improve the guest experience?

Let’s start with the obvious: offering plastic water bottles instead of refillable stations or glass is a complete oversight. It signals convenience over care—and today’s guests are paying attention. But the best eco-friendly touches don’t just remove waste—they enhance the experience through story, emotion and delight. Here are a few that do just that:

• Nature-based scent experiences. Replace synthetic room sprays with locally inspired scents—eucalyptus, lavender, pine—infused into public spaces or spa areas. It evokes place, calms the nervous system and creates a sensory memory guests associate with your property.
• Watch the water. Shower timers help remind guests to visualize their water use. Some hotels tie water savings to donations, giving guests a sense of participation in a bigger impact.
• A curated in-room sustainability video. Created by our company, Greenluxe, this custom video introduces guests to your hotel’s sustainability story in a way that’s emotionally resonant and visually compelling. It builds trust, sparks curiosity and makes guests feel like they are part of the movement, not just bystanders.

When sustainability becomes personal and beautiful, it stops feeling like a compromise and starts feeling like luxury with a conscience.

What’s exciting you most right now in the sustainable hospitality space?

That sustainability isn’t one-size-fits-all—and that’s exactly the opportunity. As it becomes the standard, how you do it is what sets you apart. When it’s truly woven into your culture and DNA, it can’t be copied. Yes, it takes up-front thought and investment, but in the long run, it becomes your competitive edge. It’s so fun to watch hotels find their groove, innovate and really bulletproof their offering.

💯 Enjoying Mint Pillow? Share it with a friend.
👋 Have a story idea or want to say hello? Email us at newsletter@mintpillow.co