Nimble is the new ROI

Plus: Skip the 36-month build | Don’t wait for RevPAR to burn

Ain't nobody got time for a ground-up build in 2026. Conversions are all the rage these days because, frankly, outmaneuvering high costs and 36-month timelines is the only way to keep your pipeline from becoming a pipe dream. 

We’re also cutting through the noise to explain why you need a real-time, early-warning system that flags the smoke before your RevPAR catches fire (rather than a hindsight report). Of course, all that data is useless if your team’s professional development has plateaued while your acquisitions have doubled, leaving everyone overextended and burned out.

Looks like nimble is the new ROI.

QUICK CLICKS

The ultimate guest experience starts at the cap table. The Stay Black Experience founder, Davonne Reaves, is shifting the industry's focus from representation to actual asset management and real estate equity. With Black hotel ownership still hovering around that stubborn 2% mark, this platform is the hospitality industry's shortcut to supporting the owners and operators who are actually driving the next decade of RevPAR growth. 

Trading traditional lobby vibes for curated tribes. velvet rope is often the fastest way to drive RevPAR and F&B loyalty simultaneously. 

Keep your digital "open" sign on 24/7. Duetto’s latest report on open pricing shows how indie hotels are finally ditching the rigid discounts and yielding every segment independently, because your penthouse shouldn't have to follow the same rules as your standard king. 

🍸 Shaken, not stirred. Ditch the generic menu for a signature freezer-cold martini that tells a neighborhood story. While you're at it, draft your own hyper-local "mini-trail" with the three best bars on your block to turn a simple overnight stay into an exclusive, high-margin crawl.

Overwater bungalows in the Maldives? Yes, please. Here are the BBC’s six most anticipated hotel openings of 2026, including a former department store occupying an entire city block in Bayswater, West London.


SPACE & DESIGN

Stories in every suite 

When design serves as a bridge between history and hospitality, every room becomes a chapter in a broader narrative. The Redline Venice Hotel pays homage to historical figures and milestones that mainstream narratives often overlook, from Black surfer Nick Gabaldón and jazz activist Horace Tapscott to references to early Black artisan and inventor Arthur Reese. Here, the design is the curriculum.

Why it matters: This is immersive design at work. Each of the four suites’ finishes, curated artwork and narrative materials celebrate untold chapters of Venice Beach’s Black and Brown heritage, transforming a stay into an immersive lesson in place and people. Even the name “Redline” has been reclaimed from its oppressive past as a symbol of structural racism into one of resistance and empowerment, grounding every design choice in meaning and mission. (LA Parent

The rooftop of The Redline Venice Hotel. (Courtesy)

TECHNOLOGY

Precision over guesswork

The latest profitability report from HotelData.com reveals a widening performance gap across scales, with disciplined, data-driven operations outperforming peers. Tech tools have become essential partners in protecting margin, not just tracking it.

Why it matters: When demand fragments and guests spend more selectively, real-time platforms become your early warning system rather than hindsight dashboards. Indie hoteliers who invest in BI and integrated reporting can spot shifts in guest behavior, optimize labor, and cost levers and refine pricing without waiting for quarter-end results to tell the story. (Lodging Magazine

REVENUE & INVESTMENT

Built-in advantages

You know what they say: time is money. Conversions remain appealing as a strategic answer to high construction costs and long timelines, and the real value comes from embracing what’s already there. 

Why it matters: Conversions can mean faster cash flow, lower overall development costs and earlier market entry—all critical when debt is expensive and demand patterns are shifting. Buy smart and move decisively, and you can turn an existing structure into revenue faster than a ground-up project, giving you more room to price confidently and adapt once guests start walking through the door. (Hospitality Investor

PEOPLE & STAFF

Growing pains

More bookings can look like pure upside, but volume isn’t the only measure of growth. Sometimes the real test is whether your team’s skills have kept pace with your success. Growth has a way of raising the bar.

Why it matters: What worked last season may not carry this one. As operations mature, effort alone won’t carry the load, and sharper prioritization, clearer communication and steadier leadership become indispensable to leveling up. Independent hoteliers who invest in mentorship—particularly from middle leaders translating vision into daily habits—build teams that grow with the business instead of burning out just as momentum picks up. (Chris Shatto on LinkedIn


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Mint Pillow is curated and written by Jennifer Glatt and edited by Bianca Prieto.