‘In a flat market, precision beats presence’
President Norma Berry on how Veridian helps independents shift spend in real time
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The art of natural hotel photography
Angela Treimer shares how thoughtful visual storytelling can elevate a brand and bring a property’s personality to life.
‘A mismatched partnership can dilute a hotel's brand identity’
Multimedia storyteller Jimmy Salabert shares how hoteliers can leverage "the power of local."
'Make the direct channel as attractive and frictionless as possible'
Mercedes Blanco offers real, actionable tips to plug AI into your day-to-day operations without losing your personal touch.
‘Tech is elevating the importance of hiring agile, adaptable thinkers’
JW Bibbins III shares common hiring mistakes, non-negotiable hiring practices and why he's optimistic about the future of hospitality hiring.
‘Too often, the non-alc offering feels like an afterthought—or worse, an obligation’
Victoria Watters, co-founder of Dry Atlas, shares her insights on why thoughtful beverage programming is becoming a key part of the modern hospitality playbook.
‘Sustainability isn’t one-size-fits-all'
Sustainable hospitality consultant Amy Wald helps hotels thrive without trashing the Earth.