‘In a flat market, precision beats presence’
President Norma Berry on how Veridian helps independents shift spend in real time
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🤳From scrolls to stays
Plus: A coastal classic brings its luxury to the mountains
🧳 Biz travel’s back
Plus: Meet the new wave of women redefining independent hotels
Why independent hotels might save hospitality
Staypineapple Hotels' Dina Belon on authenticity, community and the future of boutique hotels
The art of natural hotel photography
Angela Treimer shares how thoughtful visual storytelling can elevate a brand and bring a property’s personality to life.
Tiny tweaks, huge wins
Plus: The power of a quiet hello | From bordello to boutique
‘A mismatched partnership can dilute a hotel's brand identity’
Multimedia storyteller Jimmy Salabert shares how hoteliers can leverage "the power of local."
Hospitality starts in the inbox
Plus: Do you have a Chief Listening Officer?
What's your succession plan?
Plus: You're sitting on a data goldmine. Here's how to use it.
'Make the direct channel as attractive and frictionless as possible'
Mercedes Blanco offers real, actionable tips to plug AI into your day-to-day operations without losing your personal touch.
‘Tech is elevating the importance of hiring agile, adaptable thinkers’
JW Bibbins III shares common hiring mistakes, non-negotiable hiring practices and why he's optimistic about the future of hospitality hiring.
The secret to hiring hospitality stars
Plus: Vintage soul meets modern luxury at this hillside hideaway in St. Thomas
‘We're giving independent hotels a technological superpower’
John Sutton's new “hospitality experience platform”—Journey—helps independent hotels deliver tailored, human-centered stays at scale using smart data and seamless system integration.
🥐 Carb appeal
Plus: A reminder to invest in your junior staff ASAP