The decisions guests remember most
Stephane Lacroix knows Hotel Jerome the way only a lifetime hotelier can.
Latest
Your lobby isn’t the first impression anymore
Plus: Social media as a service touchpoint | Capital confidence rising
How independents are finding the right tech faster
Jasmine Seliga shares how hospitality tech found her and how she helps hotels ditch the noise to build a tech stack that actually works.
'No vacancy' doesn’t mean no problems
Plus: Is smoke-free travel realistic? | Guests browse on phones but book elsewhere
The midscale disruptor hotels have been waiting for
Why Mayfield’s owner-first model is reshaping competition and elevating independent hospitality
The guest metric that changes everything
Plus: OTA rate cleanup | Cautious capital returning
The surprising edge indie hotels hold
How grit and instinct come together to turn good into great
Clarity is the new currency in hospitality
Plus: Collective buying power | Apprenticeship programs worth copying
2026 will redefine independent hotel financing—are you ready?
A top hospitality rainmaker breaks down the new rules shaping lending, valuations and investor appetite.
Indie hotels *are* the moment
Plus: Are constant promos cheapening your brand?
What great leaders never leave to chance
Edward Mady reveals how empathy and consistency create loyalty that lasts.
Maximize value in a world of cutbacks
Plus: Building a 'stay + play' package | Is your compset current?
How to turn hotel inventory into marketing gold
Transform unsold room nights into powerful ad placements that boost visibility and revenue.
Control freaks, rejoice
Stop outsourcing your power. Start rewriting your story.